Israel Seed Partners Leads $9 million Second Round Investment in Oktama Meg Weston of Konica Appointed CEO

Israel Seed Partners of Jerusalem announced today that it has led a $9 million investment in a start up company, Oktama Ltd., of Israel. The investors included Israel Seed, Dor Ventures (Aryeh Rosenfeld, Shlomo Dovrat), APAX-Leumi, Jafco, and European Venture Partners. The founders of Oktama are a group of experts in digital printing from Japan and Israel, and Triangle Technologies of Ramat Gan.

"Oktama has developed a proprietary web-enabled printing service which allows end users to produce highly personalized output including text, pictures, and graphics," commented Michael Eisenberg, General Partner at Israel Seed. "Analogous to PictureVision, which we helped launch several years ago and has led the market in digital image hosting, Oktama is rapidly establishing itself as the leader in personalized printed products delivered over the web."

Israel Seed further announced the appointment of Meg Weston as CEO of Oktama. Ms. Weston joined Oktama following a 17 year career in the photo finishing industry, including which as President of Konica Photo finishing USA she built Konica's sales from $30 million to $150 million. "Since coming on board in February, it is clear from partner reactions in the US and Japan that Oktama is perfectly positioned to be a leader in the web-enable personalized printing field. We already have signed several major strategic agreements with marketing and business partners throughout the world, including leading multinationals, and consumers are enthusiastic," commented Ms. Weston. Oktama's management team consists of top executives from Polaroid, Kodak, Fuji, Konica, Indigo, 3Com, EFI, PhotoDisc and other leading companies.

"Oktama will launch its services in the Japanese and US markets in parallel, a first for an Israeli company" commented Dr. Daniel Isenberg, board member of Oktama and CEO of Triangle Technologies, which played a key role in raising capital, recruiting executives, and establishing Oktama's strategic alliances. "The Japanese have a large and rapidly growing installed base of digital cameras, and Americans own huge numbers of web-archived digital images," commented Dr. Isenberg, whose company Triangle Technologies became an early partner to Oktama and played a key role in raising capital, recruiting executives, and establishing strategic alliances.

About Oktama

Oktama was established to fill a growing gap between traditional printing and publishing services, on the one hand, which are traditionally targeted to commercial customers who place a small number of large quantity orders, and the need and opportunity for highly personalized output, on the other hand, which is enabled by digital data and the Internet.. "Needless to say, we are proud of the fact that Meg Weston, with her extensive experience and industry stature, chose to join Oktama. She provides Oktama with tremendous legitimacy for our original concept," explained Yoav Ben-Dror, Chairman and co-founder of Oktama.

About Israel Seed Partners

Israel Seed Partners manages four funds focused on early stage investing in Israeli technology companies. Founded in a Jerusalem garage in May 1995 with $2M in capital, it has grown rapidly to be one of Israel's leading venture capital organizations with $238M in capital under management in four funds. The Partners include Jon Medved, Neil Cohen, Michael Eisenberg and Alan Feld. Investment focus is on the Internet: business-to business, ecommerce, infrastructure and broadband communications. Current portfolio companies number 34 and include leading Israeli technology companies: Tradeum (sold to VerticalNet), DealTime( in Nasdaq registration), XaCCT (in Nasdaq registration), Compugen, Mercado, NewChannel, Business Layers, Chiaro, Lynx Networks, One Path Networks (formerly Foxcom), Alchemedia, Earthnoise, GuruNet, Banter, and Foxcom Wireless. More information is available at the website: www.israelseed.com

About Triangle Technologies

Triangle Technologies forms technology oriented alliances between Israeli and Japanese companies. It does this through three areas of activity strategic alliance formation; private placement; and venture creation. With more than 100 years cumulative experience in Japanese, Israeli, and international marketplaces, Triangle Technologies' executive work with Israel's technology leaders and Japan's leading manufacturers, Internet and e-commerce players, trading companies, venture capital funds, and other financial institutions. Triangle Technologies has signed over 50 Japanese-Israeli deals, and been instrumental in creating new ventures, most recently in the Internet and e-Commerce area.


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